Lights, Camera, Action!!!

We just finished filming our newest video that shares the story of how Astute Hoot came to be!  Our goal was for our mission statement, “Creating innovative learning tools to awaken the joy of learning and spark enthusiasm in all students” to come to life in this video.  Even though the finished product is only 2 minutes long, it took hours upon hours to prepare, shoot the video, and make revisions until it was just right.  It sure was a learning experience for us, but we are so excited to share our final video with you!

My favorite parts of the video are the children!  My sons, Alec and Jake and my adorable niece Miranda were the stars!  They were genuinely excited about interacting with our reading and math strategy characters so no acting was necessary.  Their pure enjoyment and curiosity about learning was able to shine through in a wonderful way.  They had so much fun!  Alec even said “I hope every classroom in the world could have the Astute Hoot animals!  Then kids would love to come to school and they wouldn’t be bored anymore!”

Jessica, Tina, and I on the other hand, had more outtakes and redos until we got it just right.  There were plenty of giggles, jumbled words, and even some strange animal sounds.  All in all, we had a blast with whole process, but are very glad it is done!

We would truly love to hear your feedback and comments!  Did our mission come to life? Is this an effective way to tell our story?  What are your favorite parts of the video?

Thanks for watching!  We’d appreciate it if you could share the video to help spread the word about Astute Hoot!


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